H1 Marketing Recap
H1 Marketing Recap
In HO22 we re-introduced Air Max 97 Silver Bullet at Solebox. By bridging the gap between generations on the streets with a consumer raffle for the Nike Loyalists on The Solebox App on 11.12 and all Solebox doors in EMEA.
Mens ST
In HO22 we partnered with the SNKRS Team to test & pilot the SNKRS Pass mechanic during the Air Max 1 ‘Ironstone’ release at Solebox Amsterdam. We received 270 valid entrees for 232 units in store. For future releases we will move away from “pick-up and go” to more enhanced, activation led experiences.
ST