H1 Marketing Recap
H1 Marketing Recap
In FA22, Nike and Deichmann partnered with a local NGO ‘Zukunft Bildungswerk’, to enable kids to play and grow with sport. The first initiative took place in Deichmann’s hometown in Essen, Germany, where we provided 66 Gen Alpha Athletes access to 5 different sports during the summer holidays. We surprised the kids with Karim Adeyemi, one of Germany’s rising football stars. He inspired everyone with his incredible skills and interacted with the young athletes teaching them how to raise the bar.
With Deichmann we want to establish the first unbreakable relationship with our Gen Alpha Athlete for school sport & style. During the FA22 Back to School period we brought inspiring product and storytelling focused on product benefits and style. Rolled out through Deichmann’s digital eco-system and in-store execution across +3K doors in EMEA.
Impressions