H1 Marketing Recap
H1 Marketing Recap
We continue to drive Nike’s credibility in dance with Snipes, by bridging the gap between Hip-Hop and TikTok dance communities. In HO22, we did an exclusive Join Forces window campaign across 183 Snipes doors, along with a CTA for Parisian dancers to be part of the hottest new French rap album by @Guy2bezbarofficial & @letopsothug.
21 local dancers became the protagonists of the music video, receiving massive acknowledgement in the French music and dance world, giving them an incredible platform to create the future of dance in Paris.
Impressions
Revenue across Force & Key apparel styles
CTR Driving Loyalty
Celebrating Her* as the multi-faceted everyday hustler, we co-created a Snipes exclusive Air Max Bliss campaign in FA22, led with Parisian Hip-Hop catalysts: Sarah Harouri & Skulluch. We invited local Nike app members and Snipes loyalists to join the biggest end of summer Hip-Hop party in Paris with exclusive workshops in media and music, leading to a celebration with 1.5K consumers.
Impressions
YOY AM growth in FA22
Celebrated the intersection of Hip-Hop culture & football with Snipes in HO22, during the world’s biggest sporting moment with Air Max TW. Partnered with French media platform on music & culture: Booska-P, by taking over their show “Dis Les Termes” to ignite the conversation around community, hip-hop & football. Loyal Nike x Snipes consumers invited to be part of the show. Massive success with AM TW becoming the #1 FTW franchise in Paris for the 1st month of launch.
Impressions
YOY AM Growth in HO22
In FA/HO22 Jordan and Snipes came together to create Equity for Women in the Hip-Hop industry by launching a mentorship journey with Snipes’ unique Soundbooth platform, giving female rappers the opportunity to learn from the best in the industry and perform at European festivals like WOO HAH!
Impressions
YOY Growth in FA/HO22